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One FPS: One case for Apple bringing the cloud to average users at the right time
A little birdie says that about 50 percent of Apple Store customers who need to get their iPhones swapped have never plugged them into iTunes after the initial activation and sync. This is a big reason, according to this birdie, for why Apple Store Geniuses are excited about iCloud.
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I was thinking about just this the other day. I got to thinking about iCloud and a little while later I was thinking about how mother never syncs her iPhone (or iPad) to her iMac. ‘The software updates you must be missing!’ I thought at the time.
That just won’t be an issue anymore.
(Source: chartier)
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